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Today’s multibillion-dollar sports industry is brimming with career opportunities in communication and media promotion. From collegiate athletics and professional leagues to sports journalism and athlete representation, there’s an increasing need for skilled, professional communicators who can navigate the dynamic landscape of sports and esports media. Through Bryant’s major in Sport Industries, Media, and Promotion, you’ll build both the required knowledge and the technical expertise to lead within a competitive market.

Our program looks holistically at the sports industry so that you can better understand how to engage with various organizations and audiences. Learn the ins and outs of sports and digital media production, event planning and promotion, and public relations management. Not only will you work with Bryant’s high-tech digital media and broadcasting equipment, but you’ll also gain hands-on experience through real-world projects and by collaborating with Bryant’s DI and club teams right here on campus.

You’ll also look at the organizational structures of different national and international organizations and explore the economic, legal, and societal issues that impact the industry. Our interdisciplinary curriculum — paired with a minor in the College of Business — will set you apart as a sports industry professional.

Faculty Spotlight: Christian Fauria, Professional in Residence

“As a two-time Super Bowl champion and veteran of both the NFL and sports broadcasting, I’ve seen what it takes for teams to succeed—on the field, in the media, and in the boardroom. Our program equips students with the skills to thrive in this competitive industry. We emphasize the unique dynamics of sports organizations, the power of storytelling, and the value of strong relationships. You’ll learn from real-world experience and be ready to shape the future of the field.”

Bryant students gain hands-on sports media experience from day one. That includes opportunities like Radio Row at Super Bowl LX, where students broadcast live, developed interview strategy on the fly, and connected with professionals across the sports media landscape. It’s the kind of immersive learning that helps turn passion into a profession.