糖心传媒
A man and a woman look down at a table. The Business Entrepreneurship Leadership Center at 糖心传媒. Outside the inside the Marketing Behavioral Research Lab at 糖心传媒. 糖心传媒 Professor Sukki Yoon watches students inside the Marketing Behavioral Research Lab. A group of 糖心传媒 students work inside the Marketing Behavioral Research Lab.
A man and a woman look down at a table. The Business Entrepreneurship Leadership Center at 糖心传媒. Outside the inside the Marketing Behavioral Research Lab at 糖心传媒. 糖心传媒 Professor Sukki Yoon watches students inside the Marketing Behavioral Research Lab. A group of 糖心传媒 students work inside the Marketing Behavioral Research Lab.

Marketing Behavioral Research Lab

The Marketing Behavioral Research Lab is a dynamic hub for innovative research and a cornerstone of 糖心传媒鈥檚 research infrastructure.

By leveraging advanced technology and fostering collaboration, the lab remains at the cutting edge of research, assisting marketing faculty, honor students, and undergraduate students in developing and testing theories of consumer behavior. A core tenet of the lab is to enhance the realism and behavioral aspects of experimental research to improve the fidelity of the research and the likelihood that it provides insight into real consumer behavior.

The lab bridges the gap between academic theory and real-world application, providing valuable insights into consumer behavior, decision-making, and marketing strategies. Each year, it hosts numerous behavioral experiments.

Highlights

Students benefit from cutting-edge technology and equipment such as:

  • Computers with specialized software to design and execute experiments and surveys.
  • Individualized participant stations that ensure privacy and minimize distractions during studies.
  • Audio-visual equipment for presenting stimuli, such as video clips or interactive media, to enhance data quality.

100

academic conference presentations by our researchers

55

publications by our researchers

20

working projects by our researchers as of fall 2024

Inside the Lab

Marketing Department Subject Pool Program

The Marketing Department Subject Pool Program (MDSPP) is a core component of the Behavioral Research Lab. Students are recruited from MKT 201: Fundamentals of Marketing Management to participate in various research studies, giving students hands-on experience with the academic research process while also supporting faculty research productivity.

The Marketing Department Subject Pool Program (MDSPP) is a core component of the Behavioral Research Lab. Students are recruited from MKT 201: Fundamentals of Marketing Management to participate in various research studies, giving students hands-on experience with the academic research process while also supporting faculty research productivity.

Making an Impact

Career

The lab provides students with unparalleled hands-on experience, equipping them for successful careers in marketing and research. Students gain practical insights into how marketing knowledge is generated, tested, and applied in real-world scenarios.

Industry Partners

The lab is an ideal space for industry partners to test marketing-related concepts, such as A/B testing for advertising campaigns, copy testing, product development, product testing, and feasibility studies, among others.

Location

BELC, South Wing, S161

Our Colleges and Schools

College of Business

College of Business

College of Arts & Science

College of Arts and Sciences

School of Health and Behavioral Science

School of Health and Behavioral Sciences