Location
BELC, North Wing, N173
Digital Marketing Lab
糖心传媒鈥檚 Digital Marketing Lab gives students a dedicated space to create, collaborate, experiment, and apply digital marketing concepts beyond the classroom. The Lab features a Digital Display Wall, professional cameras, lighting, green screens, podcasting equipment, and editing software.
With collaborative workspaces and technology designed for hands-on learning, students use the Lab to develop campaigns, create multimedia content, and explore emerging technologies shaping the future of marketing..
Highlights
Our Digital Marketing Lab offers hands-on experience with advanced tools and technologies:
- Digital Display Wall: Showcase, analyze, and compare digital campaigns, content, and consumer experiences across multiple screens.
- Content Creation Studio: Create video, photography, podcasts, and social media content using professional cameras, lighting, green screens, microphones, and production equipment.
- Podcasting & Video Production: Develop multimedia content from concept and production through editing and post-production.
- Collaborative Workspaces: Pod seating and interactive technology supports brainstorming, teamwork, project development, and presentations.
鈥
鈥淥ur Digital Marketing Lab provides students with a truly immersive experience, allowing them to work with the same cutting-edge tools and strategies used by industry professionals. It鈥檚 a space where creativity meets technology and where students leave prepared to lead, innovate, and thrive in the evolving digital marketing world.鈥
Sharmin Attaran
Professor
No. 1
Bryant鈥檚 Digital Marketing students place in the prestigious International Digital Marketing Competition
AR/VR
virtual and augmented reality headsets for innovative marketing
Digital Marketing In Action
The Digital Marketing Lab is where students turn classroom learning into real-world experience. From working with businesses and startups to competing on an international stage, students collaborate, create, strategize, and bring their ideas to life.
Real Clients. Real Challenges.
Students work directly with businesses, startups, and organizations on authentic marketing challenges. Student teams research audiences, evaluate digital presence, develop strategy, create content and campaigns, and present actionable recommendations directly to clients.
Students work directly with businesses, startups, and organizations on authentic marketing challenges. Student teams research audiences, evaluate digital presence, develop strategy, create content and campaigns, and present actionable recommendations directly to clients.
Compete on a Global Stage.
Bryant students put their skills to the test in the International Digital Marketing Competition (DMC), developing a comprehensive digital marketing campaign for a real-world client and presenting their strategy to industry judges. Bryant typically places among the top teams out of 250+ teams from universities around the world.
Bryant students put their skills to the test in the International Digital Marketing Competition (DMC), developing a comprehensive digital marketing campaign for a real-world client and presenting their strategy to industry judges. Bryant typically places among the top teams out of 250+ teams from universities around the world.
Create and Build
Students transform strategy into content through video, photography, social media, podcasts, and other digital assets, creating work they can showcase in professional portfolios.
Students transform strategy into content through video, photography, social media, podcasts, and other digital assets, creating work they can showcase in professional portfolios.
Earn Industry Credentials
Students complete industry-recognized certifications throughout the Digital Marketing curriculum, building practical knowledge and credentials they can add to their r茅sum茅s and LinkedIn profiles.
Students complete industry-recognized certifications throughout the Digital Marketing curriculum, building practical knowledge and credentials they can add to their r茅sum茅s and LinkedIn profiles.
Making an Impact
Career
The Lab provides students with hands-on experience using technology and creating digital content in a collaborative environment designed to complement their Digital Marketing coursework and prepare them for internships and careers.
Industry Partners
The Lab provides a collaborative space for students, faculty, and industry partners to connect, brainstorm, develop ideas, create content, and present recommendations, helping bridge classroom learning with professional practice.